BetaVet needed their website rebuilt to give them a stronger online presence with their store. The website needed to accommodate BetaVet's vast customer base. The website caters for multiple types of customers, each having a secure login where they can see their special pricing, account and contact details. The customer base also integrates with MailChimp (an email marketing platform). The website was kept simple to appeal to the target audience. The website is easy to navigate with plenty of ‘Calls to Action’ to help the customer.
BetaVet provides the ultimate in complementary equine healthcare to help maximise performance in competitive sport horses and give peace of mind to the owners. BetaVet had its beginnings in 1989 when herbalist Kate Fraser established the Herbs of Gold brand in Australia. She returned to New Zealand in 2002 and established BetaVet in 2009. From humble beginnings, BetaVet now manufactures a stable of 60 products.
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